Case Study: Dial Environmental achieves 100%+ website traffic growth and a 4.7‑star Google rating with WorkWave

Dial Environmental and WorkWave Partnership Results in Strong Online Reviews and New Business

Dial Environmental, a New Jersey pest-control company founded in 1985 that has expanded into lawn, shrub/tree care and mold removal with a green-first approach, faced a gap between its strong offline brand and a weak digital presence. Their website, organic search, social media and unified messaging needed improvement to support expansion into new counties and service lines, and leadership sought an agency partner to drive customer acquisition and consolidate their online efforts.

WorkWave Agency redesigned a mobile-friendly site, united Dial’s services under one brand message, and executed targeted campaigns (Pandora ads, banners, email) while integrating PestPac’s Online Review module to boost credibility. The effort produced a >100% year-over-year increase in website sessions, a 4.7 Google rating, and 145 new Google reviews in 18 months, enabling scalable cross-selling and continued growth.

Dial Environmental

Michele Smith

Vice President of Marketing