Case Study: Birds Bakery increases delivery revenue with WorkWave Route Manager

Birds Bakery completes 2,000+ home deliveries with WorkWave Route Manager

Birds Bakery, a family-owned bakery with over 60 locations in the UK's Midlands, faced a critical challenge when the COVID-19 pandemic reduced foot traffic. Having never offered home delivery before, they needed to quickly establish a reliable delivery service, which required an efficient route planning solution to succeed. They turned to WorkWave and implemented its Route Manager software.

WorkWave's solution enabled Birds Bakery to plan efficient delivery routes immediately despite their lack of experience, thanks to intuitive desktop and mobile integration. The software allowed for easy route manipulation, provided customer notifications, and stored route history. This partnership created a new and popular revenue stream, resulting in over 2,000 successful home deliveries, the capacity for 100 daily deliveries with just four drivers, and fewer customer service calls for updates.

Birds Bakery