Case Study: Inghams unifies 8,200 frontline employees with Workvivo

Inghams activates 3,000 employees in week one with Workvivo

Inghams, a major poultry producer in Australia and New Zealand, faced the challenge of connecting its large, predominantly frontline workforce. With over 90% of its 8,200+ employees lacking a company email address and representing more than 30 cultural backgrounds, its legacy communication tools were a bottleneck. The company needed a new, inclusive platform after its previous one was sunsetted and turned to vendor Workvivo for a solution.

Workvivo provided a mobile-first employee communication platform, branded internally as The Hatch. The solution included features like automatic translation, digital forms, and a custom claims portal for easy frontline access without an email. The results were significant, with 3,000 activations in the first week and 60% of the workforce engaging via the mobile app. Workvivo helped double the activation rate in New Zealand operations and became the central digital front door for all company resources.

Inghams