Case Study: FranceTV Publicité achieves 90% employee adoption with Workvivo

FranceTV Publicité reaches 90% adoption in 3 weeks with Workvivo

FranceTV Publicité, the advertising arm of France Télévisions, faced a challenge in keeping its 300 employees connected and engaged. With teams spread across Paris, regional hubs, and overseas offices, information was scattered, a problem exacerbated by an impending headquarters move. To unite its workforce and strengthen its culture, the company turned to the vendor Workvivo to implement its employee communication platform.

With support from digital consultancy Cloudity, Workvivo was deployed in just one month, timed with the physical office move. The solution provided an intuitive, social media-style hub for communication. The results were significant, achieving 90% employee adoption within three weeks. This led to 150 posts in the first month and high engagement, with comment activity doubling the number of posts, successfully breaking down silos and creating a shared digital home for the company's culture.

FranceTV Publicité