Case Study: VMLY&R achieves global office connectivity and a 15% platform engagement increase with WorkTango

VMLY&R Unifies 12K Global Employees

VMLY&R, a global marketing agency of about 12,000 people across 100+ offices, faced a siloed employee experience after rapid growth and needed a more centralized, ongoing performance and feedback culture. To address poor, infrequent feedback and the limits of annual reviews, VMLY&R turned to WorkTango, using the Kazoo Employee Experience Platform (Recognition & Rewards) to build consistent feedback and recognition across locations.

WorkTango expanded VMLY&R’s use of Kazoo by adding Check-Ins, Feedback, and Talent Assessment/Talent Reviews, plus incentives and executive sponsorship to drive adoption. The vendor’s solution produced measurable gains: an 86% engagement rate with Recognition & Rewards, a 15% year‑over‑year increase in platform engagement, 22% manager participation in the first Talent Review, and 261 feedback requests in the first six months, with full rollout planned organization-wide.

VMLY&R

Lisa Bridgers

Chief People Officer