Case Study: Apple Federal Credit Union achieves higher staff loyalty and engagement with WorkTango

Staff Loyalty Surges After Hitting a Pandemic-Induced Low

Apple Federal Credit Union was struggling with a pandemic-induced drop in staff loyalty after organizational changes and a cumbersome paper-based rewards program (StarBuck$) left employees without timely, personalized recognition. To modernize recognition and boost retention, Apple partnered with Kazoo (now WorkTango) to implement a digital Recognition & Rewards solution across its 21 branches and corporate office.

WorkTango implemented a customizable, mobile-friendly Recognition & Rewards platform that let employees earn, redeem, and send points for personalized rewards tied to company values and initiatives. Adoption climbed quickly—91% of supervisors and 85% of employees using the platform, 87% overall engagement, 50% cross-department recognition participation, and a 13.5-point year-over-year eNPS gain—returning staff loyalty to its highest level in years while removing the administrative burden of the old paper system.

Apple Federal Credit Union

Jenn Madden

AVP of Talent Development