Case Study: Goodwill of Central & Northern Arizona achieves a unified company culture and boosts employee engagement with WorkTango

Goodwill of Central & Northern Arizona Unified Team Members

Goodwill, a nonprofit with 4,000+ team members spread across multiple time zones and retail locations, was facing cultural silos, disengaged store employees, and turnover as retail workers felt disconnected from corporate. To rebuild a unified company culture, Goodwill turned to WorkTango and deployed its Recognition & Rewards solution to provide an accessible, measurable platform for company-wide recognition.

WorkTango rolled out Recognition & Rewards across corporate offices and stores, enabling custom rewards (like lunch with the CEO) and campaigns such as the weeklong “Attitude of Gratitude,” plus analytics to track engagement. The initiative produced concrete results: 105K+ recognitions from employees, 102K+ from managers, 75% employee activation on the platform, and a 2,000% engagement spike during the campaign—correlating with higher-performing, more cohesive store teams, fewer sick days, and improved overall engagement.

Goodwill

Lauren Linsmeyer

Director of Culture and Engagement