Case Study: DealerSocket achieves a unified global culture and increased engagement with WorkTango

DealerSocket Connects Team with Recognition After Major M&A

DealerSocket, a fast‑growing software provider for auto dealerships, faced the dual challenge of integrating acquired team members from Auto/Mate and keeping a newly blended workforce connected when COVID‑19 forced a rapid shift to remote work. To protect and unify its culture, DealerSocket relied on WorkTango’s employee experience platform (formerly Kazoo) with a focus on recognition and rewards.

WorkTango’s platform let administrators, managers, and employees send company‑wide recognition, award incentives for training and meetings, celebrate milestones, and provide timely feedback—helping new and existing teams feel seen and valued. The results were tangible: 84% of employees received recognition, 78% sent recognition, 37,880 pieces of recognition, 48% cross‑departmental recognition, 80,697 high‑fives, and $2,058 redeemed for charity, alongside higher engagement and improved employee NPS for DealerSocket.

DealerSocket

Chelsey Kraatz

People & Culture Specialist