Case Study: Amobee raises money for Ukraine relief with WorkTango

Amobee Uses Point Pooling to Raise Money for Ukraine

Amobee, an advertising and media company with 1,000+ employees, wanted to support colleagues and communities affected by the war in Ukraine. An employee raised the idea with HR, and the team looked for a fast way to mobilize support using WorkTango’s recognition and rewards platform, specifically its point pooling feature.

Using WorkTango’s point-pooling capability, Amobee employees combined their reward points to contribute to Ukraine relief efforts. The campaign raised over $5,000 within 24 hours, and Amobee’s total contribution eventually grew to tens of thousands of dollars, showing how quickly WorkTango helped turn employee goodwill into meaningful charitable impact.

Amobee