Case Study: Red Hat achieves 67x ROI and scales MDF programs with WorkSpan

Red Hat scales MDF programs and achieves 67x ROI with WorkSpan

The customer, Red Hat, a leading provider of open-source software solutions, faced challenges scaling its manual Market Development Funds (MDF) program with a key semiconductor partner. The highly complex process, managed through spreadsheets and emails, resulted in lengthy approval cycles and limited reporting, inhibiting growth without adding headcount. The vendor, WorkSpan, and its Joint Funds App were identified as a solution to digitize and streamline the program.

By implementing WorkSpan's platform, Red Hat digitized the entire fund management process on a shared system with its partner. This collaboration reduced the claim cycle by 75% and eliminated six process steps. The solution delivered a 67x ROI, a 62% increase in campaigns managed with no additional staff, a 22% growth in funds managed, and an 800% increase in contra funds, significantly accelerating revenue opportunities for both companies.

Red Hat