Case Study: Qualtrics achieves 1775% AWS Marketplace growth with WorkSpan

Qualtrics grows AWS Marketplace transactions 1775% with WorkSpan

Qualtrics, a company specializing in experience management software, faced the challenge of scaling its partnership with AWS. With a lean team and a single $8M AWS Marketplace contract, their manual processes for managing co-sell opportunities and private offers were unsustainable and hindered growth. They partnered with WorkSpan and used its Hyperscaler Edition to automate and scale their operations.

By implementing WorkSpan, Qualtrics automated its opportunity-sharing and private offer processes, which dramatically improved efficiency and customer acceptance rates. This solution enabled the lean team to achieve a 1775% year-over-year growth in AWS Marketplace transactions and a 700% growth in shared referrals, scaling their business to nine figures. WorkSpan was the critical component that allowed Qualtrics to transform its AWS partnership and win significant industry recognition.

Qualtrics