Case Study: ActionIQ reduces AWS co-sell admin work by 90% with WorkSpan

ActionIQ reduces admin tasks by 90% with WorkSpan

ActionIQ, a customer data platform provider, faced significant challenges in its co-sell partnership with Amazon Web Services (AWS). The manual process of sharing and updating opportunity data between its Salesforce CRM and the AWS ACE portal was time-consuming, prone to errors, and hindered effective joint selling. This administrative burden took valuable time away from customer deals and limited the number of opportunities they could share with AWS. To address this, ActionIQ turned to the vendor WorkSpan and implemented its co-sell management platform.

WorkSpan's solution integrated with ActionIQ's Salesforce CRM and AWS ACE, streamlining and automating the opportunity sharing process. This provided a bi-directional sync of data, eliminating the need to manage two separate systems. As a result, ActionIQ reduced time spent on administrative tasks by 90% and was able to share 10-25% more opportunities with AWS, leading to greater benefits and expanded collaboration.

ActionIQ