Case Study: PayScale achieves major media coverage for its Gen Y on the Job study with Workplace Intelligence LLC

PayScale reaches 150+ media outlets with Workplace Intelligence on Gen Y on the Job

PayScale, a provider of compensation data and software, partnered with Workplace Intelligence LLC to conduct the "Gen Y on the Job" study. Their challenge was to gain deeper insights into the employment landscape for Generation Y, including their job types, salaries, and the best companies and cities for them, in order to produce a compelling research report.

Workplace Intelligence LLC analyzed a survey sample of 500,000 Gen Y workers to deliver key findings on education, salaries, and in-demand skills. The solution implemented by Workplace Intelligence included not only data analysis but also providing additional insight and leading a successful media outreach campaign. The resulting report garnered mainstream media coverage in over 150 outlets, including USA Today, CNN, and the Wall Street Journal, making it PayScale's most successful package of the year in terms of media attention.

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