Case Study: Upwork achieves AI productivity insights and 60+ media headlines with Workplace Intelligence

oDesk sparks 60+ media headlines with Workplace Intelligence's AI-Enhanced Work Models study

Upwork partnered with the research agency Workplace Intelligence to investigate a disconnect in how AI was perceived to impact productivity between C-suite leaders and employees. The challenge was to understand why, despite heavy investment in AI by executives, the technology was reportedly increasing employee workloads and contributing to burnout instead of unlocking its full productive potential.

Workplace Intelligence conducted a global survey of 2,500 C-suite leaders and employees for Upwork. The solution provided clear, data-driven insights that revealed the scale of the productivity disconnect. The results were leveraged to secure extensive media coverage, achieving over 60 headlines in major outlets including Fortune, Forbes, and CNBC, successfully highlighting the research findings and positioning Upwork as a thought leader.

oDesk