Case Study: Identified.com achieves major media attention with Workplace Intelligence's Gen-Y & Facebook research

Identified boosts media coverage with Workplace Intelligence’s analysis of 4 million Gen-Y profiles

Workplace Intelligence LLC partnered with Identified.com, the largest professional database on Facebook, to address a challenge. Identified needed to gain deeper insights into how Generation Y uses Facebook professionally, including what companies they work for and their job tenure, in order to better position itself in its market space.

The solution involved Workplace Intelligence analyzing 4 million Gen-Y Facebook profiles. The resulting research report generated significant media attention, receiving coverage in over 70 mainstream outlets like The Wall Street Journal and Forbes. It was also shared thousands of times on social media. This extensive coverage successfully positioned Identified as a leader in its field and provided them with valuable data-driven insights about their core demographic.

Identified