Case Study: GoTo boosts AI thought leadership and media coverage with Workplace Intelligence

GoTo drives 130+ media placements with Workplace Intelligence

Workplace Intelligence LLC worked with GoTo, a leader in cloud communications and IT, on a research initiative to understand the opportunities and challenges companies face when implementing generative and agentic AI. Their challenge was to gain deep insight into this emerging field to position GoTo as a thought leader in the conversation about the future of work.

The solution was a global study entitled "The Pulse of Work in 2026," for which Workplace Intelligence surveyed 2,500 professionals. The research uncovered significant findings on AI overreliance and its potential for massive efficiency gains. For GoTo, this translated into exceptional business results, with the study generating over 130 pieces of high-tier media coverage and providing valuable insights that directly informed their executives' strategies.

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