Case Study: Elite Daily boosts millennial consumer insights with Workplace Intelligence

Elite Daily reaches 13 major media outlets with Workplace Intelligence's Millennial Consumer Study

The customer Elite Daily partnered with Workplace Intelligence LLC to conduct a "Millennial Consumer Study." Their challenge was to gain insights into millennial consumer behavior, specifically regarding brand loyalty, purchasing intentions for cars and homes, and media consumption preferences.

Workplace Intelligence implemented a research solution, surveying 1,300 millennials from Elite Daily's audience. The study's key findings were widely covered, receiving mainstream media attention in 13 major outlets including Forbes, TIME, and Entrepreneur. This successful project provided Elite Daily with significant data-driven insights and substantial media exposure for their research.

Elite Daily