Case Study: 2U/edX achieves major media reach on AI workplace insights with Workplace Intelligence LLC

2U/edX studies AI with Workplace Intelligence as 79% fear falling behind

2U/edX partnered with Workplace Intelligence, an award-winning research agency, to understand how AI is reshaping the world of work. The challenge was to gain unique insight into how professionals at all levels are preparing for the age of AI and to uncover the often conflicting views between workers and executives on the impact of automation.

Workplace Intelligence implemented a comprehensive research study titled "Navigating the Workplace in the Age of AI," surveying 1,600 U.S. professionals. The results were leveraged to launch a highly successful enterprise campaign, generating phenomenal top-tier media coverage. The study was featured in major outlets including USA Today, the Wall Street Journal, Fortune, and CNBC, successfully positioning 2U/edX at the forefront of a key trend in the L&D market.

2U/edX