Case Study: National Australia Bank unites 34,000 remote employees and sustains 85% daily engagement with Workplace from Meta

Uniting over 34,000 remote employees as one in times of crisis

National Australia Bank, one of Australia’s four largest financial institutions serving over 9 million customers, faced rapid leadership change and a sudden shift to remote working during the COVID-19 crisis that threatened internal communication and employee cohesion across its ~34,000 remote staff. To maintain connection and real-time leadership access the bank adopted Workplace from Meta as its central internal communications platform.

Workplace from Meta delivered groups, chat, reactions and Live video to give employees direct access to leaders, foster community, and ease the move to remote work; NAB used these features for town halls, Q&A with executives, and everyday teamwork. The impact was immediate: more than 85% of employees now use Workplace from Meta daily and mobile app users jumped from 5,000 to 15,000 in four weeks, strengthening transparency and keeping staff focused on serving customers.

National Australia Bank

Tony Story

Head of Content & Digital Channels, Corporate Affairs