Case Study: T-ROC achieves rapid sales agility and 97% chat adoption with Workplace from Meta

Transforming sales teams through Workplace by Facebook

T-ROC, a sales and marketing organisation with a primarily millennial workforce, needed a simple, familiar way to connect distributed field sellers and encourage sharing of ideas and best practices. To address this, T-ROC adopted Workplace from Meta (using Groups and Workplace Chat) because it was easy to implement, required no training, and leveraged the Facebook-style platform employees already knew.

Workplace from Meta provided instant mobile and desktop communication, file sharing and video calls, and quickly became central to sales operations; 80% of T-ROC uses Workplace and 97% use Workplace Chat. The platform made the company more agile—an in-the-moment pop-up display contest was run in 48 hours, generated hundreds of reactions, boosted morale, aligned teams on sales best practices, and helped drive the behaviours and productivity leadership wanted.

T-ROC

Page Valgora

Director of Sales Enablement