Case Study: Campbell Soup Company achieves cultural transformation and 243% boost in connectivity with Workplace from Meta

The Perfect Recipe for Cultural Transformation

Campbell, the Campbell Soup Company, faced a culture and communications challenge: only 18% of employees said company communications were timely and field sales teams often felt isolated. To reimagine its culture, Campbell deployed Workplace from Meta (Workplace) to 1,200 employees in phase one, using familiar social tools to bridge distance and increase engagement.

Workplace from Meta delivered a mobile-first solution—Groups, Workplace Chat and Live Video—enabling on-the-road staff to collaborate, share documents and stream events, while fostering bottom-up conversations. In nine months Campbell achieved measurable results: 2x more people reading internal communications and a 243% increase in overall connectivity, transforming engagement and collaboration across the company.

Campbell

Kristin Ennis

Senior Manager, Communications