Case Study: CONSOLIS achieves greater marketing and PR visibility by surfacing internal project stories with Workplace from Meta

Surface valuable company stories to leverage in external marketing and PR initiatives

Consolis, a leading industrial group with upwards of 10,000 employees in 28 countries, needed better visibility into internal projects that could be leveraged for external marketing and PR. To address this gap they adopted Workplace from Meta to make it easier for teams to share updates and surface stories for the Marketing & PR function.

Workplace from Meta helped Consolis create open “Marketing & PR stories” groups with a pinned template and leadership moderation so posts could be discovered and amplified; as a result, internal project work is routinely repurposed as marketing collateral — for example, an employee video about artificial reefs was surfaced, amplified internally and then used on Consolis’s LinkedIn, Facebook and Twitter. The solution scaled across their 10,000+ workforce, accelerating discovery of PR-ready content and turning internal updates into external marketing assets.

Consolis