Case Study: FIT4MOM achieves 85% reduction in email use and 76% revenue growth with Workplace from Meta

Strengthening the FIT4MOM franchise through mobile connection

FIT4MOM, a US franchise network that lets moms run fitness businesses from home, was struggling to keep its 300 franchise owners and 1,500 instructors connected. Its existing tool was clunky and not mobile-friendly, email overload meant important information was missed, so FIT4MOM adopted Workplace from Meta to provide an easy-to-use, mobile-first communications solution.

Workplace from Meta delivered Groups and Live Video so franchisees could share workout ideas, marketing tactics and real-time updates; the platform became the top-ranked resource in a franchisee survey. The change cut email use by 85%, helped drive a 76% increase in revenue, and enabled faster collaboration and program rollouts across the FIT4MOM network.

FIT4MOM

Ash Robinson

Chief Executive Officer