Case Study: Asiacell achieves 98% active users and a 58% increase in employee NPS with Workplace from Meta

Streamlining the transition to remote work

AsiaCell, a leading Iraqi mobile telecommunications provider with more than 14 million subscribers and about 2,545 employees, struggled with limited two‑way communication while relying on email—an issue that became acute when the company moved to remote work in February 2020. To keep teams engaged, maintain productivity, and provide daily support, AsiaCell adopted Workplace from Meta, leveraging employees’ familiarity with Facebook to accelerate adoption without formal training.

Workplace from Meta powered AsiaCell’s “Because We Care” initiative with daily Live videos, Asiacell Digital TV (1,000+ viewers), interactive Groups, and a “Digital Wall of Ideas” to crowdsource innovation (400 ideas, 80+ implemented). The rollout achieved 98% activated users, 1,000+ Live Video views, and a 58+ increase in employee Net Promoter Score, enabling full-time remote work for call‑center staff while improving culture, collaboration, and employee engagement.

AsiaCell

Bassam Shhadeh

internal Communication