Case Study: Ginger Hotels achieves 7.4× first‑year ROI and boosts employee engagement & productivity with Workplace from Meta

Share company’s media coverage with everyone

Ginger Hotels, an Indian chain operating more than 35 properties, needed a better way to share positive media coverage with staff and build excitement—emails weren’t being read and failed to generate positive sentiment. To solve this, Ginger implemented Workplace from Meta, creating an open group called “Ginger in the News” to publish images and videos of external mentions and encourage employee interaction.

Workplace from Meta’s solution made the group popular—posts are routinely seen by over a third of employees and drive comments and reactions—helping build internal brand ambassadors and two-way dialogue. By Dec 2017 Ginger had 100% of its ~900 employees on Workplace (85% monthly active) and reported a 28% efficiency improvement, 51% productivity improvement, 25% reduction in attrition, and a first-year ROI of 7.4x (assuming 20% realization of potential benefits).

Ginger Hotels