Case Study: Baoviet Life achieves lower SMS costs and faster updates for its distributed workforce with Workplace from Meta

Save costs by updating your distributed Workforce via Work Chat bot

Baoviet Life, one of Vietnam’s largest life insurers with nearly 2,000 staff and more than 170,000 agents, faced a major communications challenge: tens of thousands of distributed insurance consultants across the country were being reached via thousands of SMS messages every day. To modernize and cut costs, Baoviet Life implemented Workplace from Meta, deploying a broadcast Work Chat bot to replace mass SMS updates.

Using Workplace from Meta, Baoviet Life built and rolled out a customizable Work Chat bot that can tailor messages to individual staff and include direct links to related content such as video training. The shift from SMS to in-platform bot messages significantly reduced daily SMS volume (and associated costs) while improving delivery of product updates and training materials.

Baoviet Life