Case Study: Marico achieves a surge in employee recognition and engagement with Workplace from Meta

Recognise and Reward performance using Kudos bot

Marico, a leading consumer products company in India with a multi-generational workforce (nearly 50% millennials), needed a modern way to recognise, reward and engage employees across business and functional units. To address this, Marico deployed Workplace from Meta and integrated its social rewards program “Maricognize” with Kwench’s Kudos Bot to make recognition simple, social and scalable.

The solution let employees give top‑down and peer‑to‑peer recognition with e‑cards, value tags, configurable workflows and reward budgets, and automatically posted recognitions to Workplace groups for wider visibility. Using Workplace from Meta, Marico’s Maricognize bot drove immediate adoption—more than 800 recognitions in the first week after its February 2018 launch—and delivered measurable benefits: higher employee motivation, greater transparency in rewards, and easy online redemption of points.

Marico