Case Study: Virgin Atlantic achieves smarter teamwork and faster mobile communication with Workplace from Meta

Opening new horizons for Virgin with smarter technology and teamwork

Virgin Atlantic partnered with Workplace from Meta to modernize internal communication and make employee services — notably free staff flight booking — faster and mobile-friendly. The airline’s challenge was a desktop-bound intranet and fragmented team collaboration that slowed booking, shift swaps and real-time problem solving across crews and ground teams.

Using Workplace from Meta, Virgin Atlantic deployed a mobile-first collaboration hub with Workplace Chat, groups and integrations, and built an in-house Instant Load Checker bot that lets staff query flight seat availability on the go. Supported by a #GetOnBoard launch campaign, the platform drove rapid engagement: 70% adoption within eight weeks and overall results including an 81% adoption rate and 75% monthly mobile adoption, improving booking speed, crew coordination and company-wide collaboration.

Virgin Atlantic

Don Langford

Chief Information Officer