Case Study: Photobook Worldwide accelerates onboarding and boosts new‑hire engagement with Workplace from Meta

Onboard employees efficiently through Workplace group

Photobook Worldwide, a leading e-commerce photo-products company, faced a poor onboarding experience where new hires were simply added to existing WhatsApp chats, resulting in missed introductions and lack of context. To address this, Photobook Worldwide turned to Workplace from Meta to create a more engaging, visible way to welcome and integrate new employees.

Using Workplace from Meta, HR set up a dedicated "New Joiners" group, asked hires to submit five facts and a photo (often in a personalized T‑shirt), and used @tagging plus multimedia to announce arrivals. The approach sped up assimilation, reduced onboarding time through informal learning in established communities, and increased engagement and visibility of new hires’ strengths via likes, comments and broader reach.

Photobook Worldwide