Case Study: MINISO achieves a connected, engaged and prouder workforce with Workplace from Meta

MINISO - Customer Case study

MINISO, a Japan-based retailer that expanded into Mexico and across Latin America, needed a reliable corporate communications platform to connect its head office with store and distribution center staff (the “Minisers”) and replace fragmented WhatsApp groups and email. After evaluating alternatives, MINISO selected Workplace from Meta — deployed internally as “Kazoku” — to provide mobile-first, two-way communication and a unified corporate media channel.

Workplace from Meta enabled MINISO to set up 1,400 accounts in the first month and achieve about 1,300 monthly active users (960 weekly and 553 daily), with 99% of employees accessing the platform via mobile. Using features like a Community Manager (“Mr. Miniso”), real-time news, policy distribution and training modules, Workplace from Meta helped standardize store operations, speed incident response (e.g., theft-prevention guidance), and strengthen employee engagement and cultural connection across the organization.

MINISO

Edmundo Vallejo

Board Member of Miniso and former Chief Executive Officer