Case Study: Mercado Libre achieves stronger culture and cross‑language collaboration with Workplace from Meta

MercadoLibre Breaking the language barrier for a stronger culture

Mercado Libre, the largest e-commerce ecosystem in Latin America with 138 million users and over $7.2 billion in gross merchandise volume, faced fragmented internal communication across 13 countries and 3,700 employees. Untargeted, high-traffic email groups made cross-country collaboration unproductive, and rapid growth risked eroding company culture and blocking information flow between Spanish- and Portuguese-speaking teams. To address this, Mercado Libre deployed Workplace from Meta.

Workplace from Meta was rolled out company-wide, where employees adopted dedicated groups for each business unit and used Workplace’s auto-translate feature to bridge Spanish–Portuguese language gaps. The result was immediate: clearer targeting of updates, a reduction in unnecessary email, faster coordination to meet deadlines, and measurable business growth in several units—driven by improved efficiency and cross-border collaboration enabled by Workplace from Meta.

Mercado Libre

Sebastian Fernandez Silva

Human Resources Vice President