Case Study: Max Life Insurance achieves 91% employee adoption and 90% monthly engagement with Workplace from Meta

Max Life Insurance - Customer Case Study

Max Life Insurance, India’s largest non‑bank owned life insurer with about 15,000 employees and 90% field staff, faced geographic and cultural barriers between office teams and agents as it shifted to remote work. The company needed a simple, bottom‑up communication channel that everyone could access from any location, so it adopted Workplace from Meta to give all employees a unified, easy-to-use way to connect and share information.

Workplace from Meta delivered an intuitive platform (no formal training required) with features like the Workplace Kudos Bot, Groups and Live Q&As to boost recognition, collaboration and leader transparency. The results were rapid and measurable: 91% employee adoption, 90% monthly active users, and in under a year employees generated 14k posts, 50k comments and 220k reactions — helping Max Life unlock a 100% digital sales opportunity and sustain company culture across its dispersed workforce.

Max Life Insurance

Vishy Viswanand

Deputy Managing Director