Case Study: March of Dimes achieves 96% staff adoption and real-time nationwide mobilization with Workplace from Meta

March of Dimes Collaborating for social impact

March of Dimes, a distributed U.S. nonprofit, struggled with one‑way intranet and email systems that couldn’t inspire teams, boost morale, or mobilize staff quickly for time‑sensitive campaigns. To improve real‑time collaboration and social connectedness, the organization implemented Workplace from Meta as its internal communication platform.

Using Workplace from Meta, March of Dimes created groups, adopted live video and integrated Workplace with Zoom to centralize communications and training. The platform reached 96% staff adoption, enabled a rapid nationwide lobbying push that spurred employee outreach to Congress, and hosted a seven‑week “Camp Reimagine” virtual conference with 875 employees—broadening participation and cutting event costs while improving engagement and real‑time responsiveness.

March of Dimes

Christopher Maddocks

Chief Marketing Officer