Case Study: Made.com preserves company culture and transforms collaboration while scaling with Workplace from Meta

Managing growth while preserving culture

Made.com, a fast‑growing EMEA online retailer, needed to manage rapid expansion while preserving its culture and cutting down on email-driven workflows after previous tools failed to gain adoption. To solve this, Made.com turned to Workplace from Meta, adopting Workplace’s groups, live video and rich media features to improve collaboration and internal communication.

Workplace from Meta connected colleagues across locations, fueled company culture through active groups and transformed visual collaboration with photos, videos and live broadcasts. Made.com replaced its email-based "competitor watch" with a hugely active Workplace group that supplies marketing and product teams with timely market insights—resulting in higher engagement, fewer emails, and stronger cultural cohesion.

Made.com

Annabel Kilner

Commercial Director