Case Study: Airtel achieves stronger frontline engagement and leadership transparency with Workplace from Meta

Make leadership approachable by sharing live updates from leadership off-sites

Airtel (Bharti Airtel), a leading telecommunications company operating in 17 countries and serving over 413 million subscribers, faced a challenge connecting leadership with a dispersed frontline workforce across hundreds of owned and franchise stores in 22 circles. To make leadership more approachable and share off‑site updates with frontline teams, Airtel adopted Workplace from Meta (Workplace) to enable broad, real‑time communication.

Using Workplace from Meta’s live streaming, photo/video posts and group interaction features, regional leaders broadcast off‑site events, run live Q&A and share insights in a company‑wide group. This approach improved transparency between stores and HQ and strengthened store buy‑in for new initiatives by enabling empathetic, real‑time communication—helping Airtel deepen leadership–frontline connection and foster two‑way dialogue across its retail network.

Airtel