Case Study: SKY Brasil boosts conference engagement and preserves learnings with Workplace from Meta

Make large conferences engaging using Workplace groups and chat bots

Sky Brasil, Brazil’s largest satellite pay‑TV operator, needed a way to make its annual top‑seller sales conference more engaging and to ensure the learnings lived beyond the event. To solve this, they turned to Workplace from Meta, using Workplace Groups, Live Video and a chat bot to extend conference access and interaction across the company.

Using Workplace from Meta, Sky Brasil created a dedicated event Group, live‑streamed sessions and posted videos, and deployed a bot to handle travel and agenda management. The approach let a much broader audience experience the conference, kept content available after the event, and boosted motivation across sales teams — notably, 74% of attendees agreed the bot made the convention more interactive and agile.

Sky Brasil