Case Study: Weight Watchers achieves rapid company-wide alignment and global collaboration with Workplace from Meta

Launching a new mission to 20,000 employees at the company formerly known as Weight Watchers

Weight Watchers, led by CEO Mindy Grossman, needed to roll out a new mission and strategy to roughly 20,000 employees worldwide but had no reliable way to reach and align the organization quickly. To solve this, Mindy turned to Workplace from Meta to create a single, connected internal communications and collaboration platform.

Workplace from Meta was deployed rapidly, connecting the workforce almost immediately (90% connected within two weeks) and driving high engagement—the mission launch video received 25,000 views. Today 70% of Workplace Groups at Weight Watchers enable collaboration across teams that never worked together, enabling pilots (like a coaching program started in Sweden) to scale to other markets and helping the company adapt faster than before.

Weight Watchers

Mindy Grossman

Chief Executive Officer