Case Study: Currys achieves connection for 32,000 employees during the pandemic with Workplace from Meta

Keeping a 32,000 workforce connected during a pandemic

Currys, a leading multinational consumer electrical and mobile retailer across the UK, Ireland, the Nordics and Greece, needed a fast, consistent way to connect frontline colleagues and leaders when traditional top-down, intranet-based communication wasn’t capturing two-way feedback. Currys adopted Workplace from Meta (rolled out across the UK & Ireland) to break down communication barriers and support rapid, company-wide information sharing during the COVID-19 pandemic.

Workplace from Meta provided Live Video town halls, Groups, Multi-Company Groups, mobile apps and chat to enable authentic leadership Q&As, peer collaboration (e.g., the ShopLive group), and direct supplier-to-store knowledge sharing. The platform kept 32,000 employees connected, grew monthly active users from about 17,800 to 21,000 during COVID-19, and achieved an 18% account activation rate in just three months, enabling faster engagement and real-time support for frontline teams.

Currys

Natalie Baxendale

Internal Communications and Events Business Partner