Case Study: GoPro achieves company-wide collaboration and faster product feedback with Workplace from Meta

Inspiring action with Workplace Groups

GoPro, a technology company with about 1,350 employees, faced fragmented communication as individual teams adopted their own tools, which limited organization-wide collaboration and visibility. To unify the company and improve cross-team feedback, GoPro selected Workplace from Meta, deploying its Workplace platform and Groups to connect employees and standardize collaboration.

Workplace from Meta enabled GoPro to launch targeted Groups like the QuikStories Feedback Group, running a six-week campaign that drove company-wide engagement and surfaced concrete product improvements (e.g., home screen redesign, a 72-hour content lookback, and reordered capture flows) that helped deliver a stronger public launch. Beyond product feedback, Workplace from Meta powers initiatives such as reporting on more than 27,000 global POP retail displays, shaping all-hands agendas, and fostering global dialogue, cross‑department collaboration and measurable increases in internal engagement and organizational efficiency.

GoPro

Christopher Clark

Director of Communications