Case Study: Australian Catholic University boosts environmental sustainability impact and staff engagement with Workplace from Meta

Increase impact of environmental sustainability initiatives with Workplace

Australian Catholic University faced a major waste challenge — an estimated 300,000 disposable coffee cups used on its campuses each year — and needed to mobilize 2,500 staff across eight campuses and two continents to drive behavior change. To connect and engage employees quickly, ACU adopted Workplace from Meta (Workplace) as its internal communications and engagement platform.

Using Workplace from Meta, ACU created a core committee and open groups such as “Sustainability@ACU” to foster Communication, Collaboration, Connection and Community, sharing campaigns, tips (like promoting ceramic cups and better bin placement) and humorous posts that generated bottom‑up ideas. Leaders leveraged Swoop Analytics to measure engagement and an Influencer Risk Score to broaden participation; Workplace adoption reached more than 80% claimed accounts with 60% active users per Swoop data, enabling targeted interventions and measurable progress on the sustainability campaign.

Australian Catholic University

Catherine Snelson

Internal Communications and Engagement Manager