Case Study: Elkjop achieves revolutionized frontline communication and faster issue resolution with Workplace from Meta

How using Workplace is connecting frontline and casual workers at Elkjop

Elkjop, a Nordic retail chain, needed a way to connect frontline, part-time and shift workers with head office and store teams to improve communication, reporting and onboarding. To address this challenge they deployed Workplace from Meta (Workplace), a mobile-first internal communications platform led at Elkjop by Line Oddekalv.

Using Workplace from Meta—News Feed, Workplace Chat and dedicated feedback groups—employees gained immediate visibility into company conversations, rapid reactions to messages and a direct way to report in‑store issues that now get fixed instantly. The rollout boosted frontline engagement and information flow, and Elkjop is extending the solution with bots for inventory, onboarding and training reminders to automate processes and upskill staff further.

Elkjop

Line Oddekalv

Nordics Communications Manager