Case Study: Virgin Atlantic achieves improved frontline communication and leadership visibility with Workplace from Meta

How the Workplace Pioneers are using Workplace to transform their organizations

Virgin Atlantic needed a better way to communicate with a dispersed frontline — engineers, pilots and cabin crew — and selected Workplace from Meta (Workplace) to bridge the gap. Senior Manager Steve Clarke led the rollout, applying his prior Workplace experience to design a targeted adoption strategy for the airline and Virgin Holidays.

Workplace from Meta was deployed with strong leadership buy-in, management onboarded a month before launch, and pilot groups shaped the platform’s structure. The rollout drove higher adoption and engagement, boosted leadership visibility, and converted top‑down messages into two‑way conversations via groups and News Feed, improving issue resolution and setting up future Workplace integrations to simplify complex processes.

Virgin Atlantic

Steve Clarke

Senior Manager, Communication Channels