Case Study: Puig unites global teams and accelerates crisis communication with Workplace from Meta

How Puig is Using Workplace to Solve Problems and Bring People Together

Puig, a third‑generation family‑owned fashion and fragrance company based in Barcelona with €1,790 million in revenues in 2016 and products in more than 150 countries, needed a familiar, easy-to-use platform to break down top‑down communication and improve two‑way collaboration across teams from the factory floor to the boardroom. Seeking tools to boost engagement, transparency and crisis communication, Puig selected Workplace from Meta to provide a social, collaborative space for the whole organization.

Workplace from Meta was rolled out across the entire company and quickly adopted: Puig launched a #helloworkplace contest two weeks after launch to drive participation, and executives set up Groups and use Workplace Chat daily to manage projects, share files and run HD video calls. The platform delivered measurable operational impact — full‑org deployment and rapid engagement within weeks, a reduction in “ephemeral communication,” faster problem solving, and the ability to broadcast emergency procedures instantly to the entire organization.

Puig

Marc Puig

Chairman and CEO