Case Study: Memorial Healthcare System keeps 9,000 frontline workers informed and connected during a pandemic rebrand with Workplace from Meta

How Memorial Health navigated a rebrand during a global pandemic

Memorial Health, an Illinois-based healthcare system supporting over 9,000 frontline workers, faced the dual challenge of rapidly sharing daily COVID-19 updates and managing an organization-wide rebrand while staff relied mainly on email and intranet. To close that communication gap and keep employees informed and connected during the pandemic, Memorial Health turned to Workplace from Meta.

Workplace from Meta delivered Live Video, Groups, a centralized Knowledge Library, integrations and a custom bot that pushed daily COVID data, enabling consistent messaging, live Q&A around the rebrand, and employee wellbeing communities. The solution drove a 96% adoption rate, 79% weekly active users and a 60% increase in colleague connections, improving resource-allocation communication and sustaining culture and engagement across the organization.

Memorial Healthcare System

Cathy Strukely

Director, Communications & Marketing