Case Study: Clarins UK Group connects and empowers its email-less frontline workforce with Workplace from Meta

How Clarins UK Group is using Workplace to empower the email-less majority workforce

Clarins UK Group, the UK arm of the Clarins brand with over 2,000 employees (84% of whom work on retail beauty counters), faced a major communications challenge: a geographically dispersed, largely email-less frontline that couldn’t receive corporate invites and for which issuing company email addresses was impractical. To give every employee a mobile-first, inclusive way to communicate, Clarins UK Group partnered with Workplace from Meta (and Workplace partner Azuronaut) to deploy the Workplace platform across its workforce.

Workplace from Meta developed an email-less sign-up flow using access codes and an API, and Azuronaut built Mesh to automate account creation, group assignment, and password resets without manual IT intervention. The solution scaled onboarding, enabled two-way communication and better IT support, reduced administrative overhead, and—after five months—helped Clarins UK Group achieve a 2% reduction in employee turnover, demonstrating clear, measurable impact.

Clarins UK Group

Steve Exeter

Head of IT