Case Study: Honest Burgers achieves automated frontline support and 92% weekly active users with Workplace from Meta

Honest Burgers started as a small restaurant in the south of London. It is now a group of more than 40 restaurants across the UK

Honest Burgers, a UK restaurant group that grew from a single site to more than 40 restaurants, faced an existential challenge when COVID-19 threatened the hospitality sector and put frontline jobs at risk. To act quickly under rapidly changing rules and keep employees informed and safe, the company leaned on Workplace from Meta — already a core internal communications tool — to build a focused pandemic strategy and bring people closer together across locations.

Workplace from Meta’s automation and collaboration features (including Workplace Live and 50+ custom bots) powered solutions like “Honest College” bite-sized training, automated HR and learning workflows, personalized scheduling within a 30-minute commute, a Craft Exchange for redeploying skills, and a People Guardian mental health chatbot. The initiative drove strong engagement and measurable impact: 92% weekly active users, 89% monthly active frontline users, and 150 waiters upskilled to chefs, while speeding support and improving employee experience across the business.

Honest Burgers

Dub Lee

System Architect