Case Study: freee boosts engagement to 86% daily active users and streamlines AI-driven communication with Workplace from Meta

freee From email to chat to Workplace

freee, an accounting software developer, faced declining productivity as employees were overwhelmed by email and enterprise chat tools and couldn’t easily find what mattered. To reduce noise and boost collaboration, freee adopted Workplace from Meta, using Workplace’s AI-driven News Feed, Workplace Chat and Live Video to surface project‑relevant updates and support real‑time, cross‑office communication.

Workplace from Meta delivered personalized, AI-filtered feeds and on‑demand live video so employees could catch up on important meetings and contribute asynchronously; the platform now drives roughly 2,500 posts per week, 86% daily active users and 462 active groups. These capabilities improved transparency, scaled collaboration across desktop and mobile, and enabled freee to respond more efficiently to business‑critical content.

freee

Daisuke Sasaki

CEO and Co-founder