Case Study: FGF Brands achieves 92% engagement and virtual event success with Workplace from Meta

FGF Brands Inc is a tech-focussed bakery on a mission to enrich lives through affordable, high-quality baked goods.

FGF Brands needed a virtual alternative when COVID‑19 halted its annual team member event for frontline production staff. The company sought a one‑stop, easy-to-use interactive platform to replicate the energy of a 2,000‑person in‑person event and keep teams connected; they chose Workplace from Meta to host the week‑long online program.

Workplace from Meta delivered Live Video, Posts, Newsfeed and Groups to recreate the event schedule, centralize messaging, and sustain engagement (including the #Lockdown2020 feed). The virtual program drove measurable impact: 92% engagement during the campaign, 2,500 video playbacks in one week and a 98% read rate for live streams, helping FGF Brands maintain attendance, culture and cross‑plant connectivity.

FGF Brands

Natalie Simjanov

Director Organizational Effectiveness