Case Study: AB InBev achieves a connected, engaged global workforce with Workplace from Meta

Effective embedding of community and connection at AB InBev

AB InBev, the world’s largest beer brewer with about 170,000 employees, faced fragmented internal communication across multiple platforms and regions — particularly in its African offices — and needed a mobile-friendly, engaging way to build community and reach every level of the organization. To solve this, AB InBev adopted Workplace from Meta as a single, scalable platform for company-wide connection and collaboration.

Workplace from Meta provided Live Video, News Feed and Groups to centralize onboarding, training, events and two-way communication, including Zoom-integrated global streams during COVID-19. The rollout delivered measurable impact: 230+ open groups, 16,000+ posts in AB InBev Africa in 2021, 180k+ reactions over the past year, 80% of the African workforce communicating on the platform and 70% employee satisfaction with the technology — enabling faster responses, continued operations through the pandemic and stronger organizational connection.

AB InBev

Kevin McLennan

Channels & Social Manager