Case Study: Century 21 Real Estate LLC achieves a people-focused, highly engaged global network with Workplace from Meta

Creating and strengthening a people-focused culture

Century 21 Real Estate LLC, a global network of 146,000 independent sales professionals, set out in 2018 to reimagine itself as a people-centric, community-driven brand and needed a platform to share messages and resources quickly and gather timely feedback across its affiliated brokers and agents. To enable transparent, approachable connections that required no formal training, Century 21 adopted Workplace from Meta (Workplace).

Workplace from Meta delivered Groups, Live Video and Workplace Chat to create direct, two-way communication between leadership and affiliates, strengthening collaboration and reinforcing company values. The rollout drove measurable impact: a 76% increase in weekly active users in the highest-engaged months, 3x more webinar session views, up to 7,200 members in a single Workplace Group and 70 posts per month in the most active group, improving feedback, connectivity and brand alignment.

Century 21 Real Estate LLC

Cara Whitely

Chief Marketing Officer